News: The Linq @ Beauty World sells 96% of residential units over weekend launch

Nov 16, 2020

115 out of its 120 residential units were sold, with an average selling price of $2,150 per sq ft (psf) to $2,200 psf. Image: The Linq @Beauty World

The Linq @ Beauty World sold 96% or 115 out of its 120 residential units during its launch over the weekend – making it “the best performing launch” for this year.

Developed by BBR Holdings’ unit Alika Properties, the freehold mixed-use development project features two levels of retail units as well as a 20-storey residential tower siting on top of a podium situated on the Beauty World MRT station at Upper Bukit Timah Road. 

Comprising one-, two-, three- and four-bedroom apartments, the 115 residential units achieved an average selling price of $2,150 per sq ft (psf) to $2,200 psf.

Singaporeans accounted for 90% of the buyers and about 63% were from Dairy Farm, Hillview and Upper Bukit Timah areas.

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The project – which occupies the previous site of Goh & Goh Building that was sold en bloc to BBR Holdings in 2017 – is jointly marketed by PropNex and Huttons Asia.

“We are very glad for our buyers who managed to make this investment in a freehold development that could ride not only on the direct MRT station connectivity but also the future mixed-use development at the integrated transport hub,” said Andrew Tan, CEO of BBR Holdings (S) Ltd. 

“We kept the pricing sensitive and affordable, which manifested itself by the practical sell-out,” he added. 

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Kevin Lai
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